Shaping Canada’s Longevity Advantage was a 2026 UpLink innovation challenge run with Manulife and the World Economic Forum’s Centre for Financial and Monetary Systems. It sought early-stage ventures with scalable solutions for the Canadian market that could improve lifelong health, financial resilience, purpose and social connection.
The challenge focused on financial resilience across life stages, healthy ageing for all, and purpose and social connection. The 2026 application round closed on 29 June.
Benefits & funding
- Selected ventures join UpLink’s global Innovation Ecosystem.
- Benefits include access to events, visibility opportunities, targeted support and strategic introductions across UpLink and World Economic Forum networks.
- The accessible official sources did not publish a cash award.
Eligibility
- Applicants needed to be early-stage ventures with solutions for the Canadian market.
- Solutions needed to address financial resilience, healthy ageing, or purpose and social connection.
- The official call sought scalable solutions ready for real-world deployment.
- The accessible official sources stated a global call and did not publish nationality, residency, age, education or experience restrictions.
Can you apply?
Open to all applicants
No nationality, residency, education, or experience limits are listed.
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Application process
- 1Review the official challenge page and confirm that the venture is early-stage and its solution is designed for the Canadian market.
- 2Match the solution to one of the three focus areas and explain its measurable benefit for longer lives in Canada.
- 3Submit through UpLink; the 2026 round closed on 29 June.
Program timeline
Challenge launched.
22 April 2026
Extended application deadline and close of submissions.
29 June 2026